The Good, the Bad and the Ugly of social media

13 Apr

I’m after your thoughts on who or what is the good, the bad and the ugly of social media.

It can be a person, a brand, a company, an event, a piece of news – whatever.

And I don’t need to know why, just your three choices.

And, in case you’re wondering….I’m often asked to give case studies / examples of who’s doing what well / badly. I’ve got my own thoughts – I’d just be interested to know yours.

Feel free to drop a comment below, email me, or just tweet me your thoughts.



3 Responses to “The Good, the Bad and the Ugly of social media”

  1. Claire Thompson (claireatwaves) April 13, 2010 at 5:14 pm #

    Good: Currently loving the Taxpayers' Alliance nationwide bus tour with 'debt clock' (to highlight national deficit in line with elections) – may not feel the same once it's started to pan out, but they've been integrating online, off-line, social to help make a really boring, heavy subject a little more interesting – and get their point across at a crucial time.I also loved Scope's use of mobile/social media tools during an awareness week last year – it showed how the right tools can be really empowering.Bad: run a search on SEO on Twitter – it's dire! Ugly: the normally lovely Tim Phillips ( avatar for Twitter and Talk Normal: But at least it's deliberate!

  2. Amy April 13, 2010 at 5:15 pm #

    The good: @BankofAmerica resolved an issue that I couldn't get resolved through either the 1-800 number or at the branch. They had it resolved in less than 24 hours.

  3. Peter Dean April 14, 2010 at 9:32 am #

    Good: The work being done by non profits such as @bullyinguk @beatED – social media channels offer great opportunities for help and advice from these .orgsBad: @Rentokil stumbled into a twitter backlash recently through naivety and yet we are telling companies SM is where it's at. We all learn from their mistakes. Are we too ready to mock?Ugly: Has Facebooks race to be No1 meant leaving safety principals behind > image artwork btw 🙂

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