Melcrum Social Media Conference – Euan Semple interview

12 Jan

With just four weeks to go to Melcrum’s Social Media Conference, I’m doing a series of interviews with all the speakers and workshop leaders. Earlier on, I interviewed James Bennett, Melcrum’s Head of Content, on the benefits of attending the conference. And, I’ve just interviewed Euan Semple who’s our keynote speaker for the event.

As many of you know, Euan’s been at the forefront of social communication and technology over the past 10 years or so and is seen as a leading comms consultant in helping organisations get the most out of this wired-up world.

In this interview, Euan talks about the comms revolution and opportunities this brings to organisations in terms of employee engagement and advocacy. He also touches on the need to overcome fears in becoming more open online plus the benefits of fully embracing social media to attract the best talent.

Thanks to Twitter, Euan also answers questions received from @StephenBeynon, @mattoneill, @johnpc and @neil_jenkins.

Tomorrow at 3pm, I’ll be interviewing Pete Stevenson, Creative Director at The Edge Picture Company about creating a culture of visual storytelling through the use of corporate video.

If you have any questions, please either comment on this blog or drop me a quick tweet and I’ll make sure to put these to Pete.

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