Melcrum’s Strategic Communication Management Summit – being a virtual delegate

14 Oct

This morning, I’ve been watching with interest all the tweets coming through from the early sessions of Melcrum’s Strategic Communication Summit. Sadly I couldn’t attend the event but knew I’d get a little insight of some of the key points through my good friend Twitter.
And some of the delegates, along with Melcrum themselves, have been doing a great job and I’m feeling involved and able to comment and question any of the points coming through.
However, I am a little surprised that it’s just a handful of the 200 or so delegates that are reporting on the event. With a massive increase in the use and availability of social media tools, real-time open communication is simple and highly effective. So, why aren’t more of the delegates getting involved? Is that a reflection of the relatively slow uptake of social media in internal comms? Hmmm, a question I’ll definitely be exploring more over the coming weeks.
And, although Twitter’s being used well by some of the delegates, as yet, there’s been just one pic, no podcasts nor videos from the event. Again, isn’t this something we should be doing these days? And, I wonder how many internal comms people unable to attend are actually following the feed. If you weren’t aware of the live tweeting, the keyword being used for the event is #SCMuk and you can see all the tweets at
Anyway, in the interest of sharing, here’s what I’ve picked up from the event so far….
  1. Using interactive voting, 38% of delegates voted to throw IT out of a balloon to save the team – choosing to keep HR and the CEO alive!

  2. Again, through voting, 42% described the past 12 months as “a true learning experience”

  3. Wayne Clarke: analysis of Best Companies data shows quality dialogue drives engagement

  4. 7 out of 10 people leave a manager, not an organisation

  5. Wayne Clarke: The extent to which management share with, and listen to, their people is vital

  6. Wayne Clarke, Best Companies’ four key points to consider. No.1: Primary purpose: what is the core purpose of yr organisation?

  7. Wayne Clarke, Best Companies’ four key points to consider. No.2: Core principles=the way that employees live their company values

  8. Wayne Clarke: Best Companies’ four key points to consider. No.3: Outrageous Ambitions

  9. Best Companies’ four key points to consider. No.4: Quality dialogue

  10. KBC advice: “The media are not your enemies but your allies.”

  11. KBC advice: “Come out proactively with bad news.”

  12. If you delay communications until you know everything, you will never say anything


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