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Developing a social media communications strategy

Developing a social media communications strategy – Melcrum Social Media Conference

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I just wanted to say a big thank you to everyone who attended my workshop at Melcrum’s Social Media Conference (#MelcrumSMC) yesterday. I really enjoyed sharing social communication thoughts as well as hearing about some of the successes and issues you’re experiencing with developing your social media approach at work.

As promised, I wanted to share the slides I used as quickly as possible. As mentioned, I’d be very happy to continue any conversations on here, twitter, linked in – or of course over the phone or in person. Don’t hesitate to get in touch.

I’ll continue to share thoughts as I tweet and blog my way through today’s conference presentations. So, back soon…

Melcrum Social Media Conference is finally here

Melcrum Social Media Conference – Ismayeel Syed interview

With just two weeks to go, here’s the final ipadio interview I’ve done with all the speakers for Melcrum’s Social Media Conference. The interviews include; James Bennett, Melcrum’s Head of Content, on the benefits of attending the conference; Euan Semple, our keynote speaker for the event; Pete Stevenson, Creative Director at The Edge, on employee generated videos; Lee Bryant, Co-founder of Headshift, on integrating social media into intranet communications; Louise McGregor from ING Group on introducing social media guidelines; Helen Farrar from Virgin Media on using social media to give employees a voice and, yesterday, Geoff Timblick from Vodafone on using a variety of social media platforms to get people talking.

Today, I spoke to Ish Syed who’s a Senior Technical Authority from Aviva World. Ish talks about how they’ve taken social media to a whole new level by using audio and video broadcasts as well as employee generated content. During the interview, as well as sharing advice on producing a detailed business case, he gives some useful tips and tricks when asking employees to get involved in producing their own content.

Once again, we had some great questions coming in from Twitter, which Ish answers during the interview. A big thanks to @GLABChung and @oddsocks07 for sending them in.

Melcrum Social Media Conference – Geoff Timblick interview

Only two weeks until Melcrum’s Social Media Conference and here’s my penultimate speaker interview. So far, I’ve interviewed; James Bennett, Melcrum’s Head of Content, on the benefits of attending the conference; Euan Semple, our keynote speaker for the event; Pete Stevenson, Creative Director at The Edge, on employee generated videos; Lee Bryant, Co-founder of Headshift, on integrating social media into intranet communications; Louise McGregor from ING Group on introducing social media guidelines and Helen Farrar on using social media to give employees a voice.

Today, I spoke to Geoff Timblick, Vodafone’s Group Internal Comms Manager for New Media. Geoff talks about the variety of social media platforms they’ve developed at Vodafone to get their people talking. And he gives an insight into some of the valuable tips and tricks he’ll be sharing with all delegates attending the conference. I love Geoff’s reference to the Field of Dreams quote absolutely not applying “build it and they [he] will come” but it being more like “don’t build it and they’ll do it anyway”!

We had some great questions coming in from Twitter and LinkedIn, which Geoff answers during the interview. A big thanks to @mike737373, @Lkmcn1, @panchilanzas and Victoria on LinkedIn for sending them in.

Tomorrow afternoon, I’ll be interviewing Ishmayeel Syed from Aviva Group on how they’re using video at Aviva.

If you’ve got any questions for Ish or any of the other speakers, do drop me a comment on this blog or tweet me. Thanks

Melcrum Social Media Conference – Helen Farrar interview

Here’s the next in my series of interviews for Melcrum’s Social Media Conference. So far, I’ve interviewed James Bennett, Melcrum’s Head of Content, on the benefits of attending the conference, Euan Semple, our keynote speaker for the event, Pete Stevenson, Creative Director at The Edge, on employee generated videos, Lee Bryant, Co-founder of Headshift, on integrating social media into intranet communications and Louise McGregor from ING Group on introducing social media guidelines.

Today, I spoke to Helen Farrar from Virgin Media about how they’re using social media to give employees a voice. Helen talks through how they’ve achieved this by maximising their open and honest Virgin culture to help employees feel more comfortable about social communication.

We had some great questions coming in from Twitter, which Helen answers during the interview. A big thanks to @GLABChung, @C4Crevealed and @darrenwhitelaw for sending them in.

On Monday at 2pm, I’ll be interviewing Ishmayeel Syed from Aviva Group on how they’re using video at Aviva.

If you’ve got any questions for Helen or any of the other speakers, do drop me a comment on this blog or tweet me. Thanks

Melcrum Social Media Conference – Louise McGregor interview

It’s now only three weeks until Melcrum’s Social Media Conference, and I’m continuing with my series of interviews with all the speakers and workshop leaders. So far, I’ve interviewed James Bennett, Melcrum’s Head of Content, on the benefits of attending the conference, Euan Semple, our keynote speaker for the event, Pete Stevenson, Creative Director at The Edge, on employee generated videos and Lee Bryant, Co-founder of Headshift, on integrating social media into intranet communications.

Today, I spoke to Louise McGregor from ING Group – Louise manages ING’s web expert centre and has extensive experience in implementing social media guidelines.

In this interview, Louise talks through some of the things they’re doing in addition to introducing guidelines, such as educating their employees. She also touches on some of the risks they face and how to mitigate these.

We had some great questions coming in from Twitter, which Louise answers during the interview. A big thanks to @JON1 and @mklein818 for sending them in.

Tomorrow, at 2pm, I’ll be interviewing Helen Farrar from Virgin Media on how they’re using social media to give employees a voice.

If you’ve got any questions for Helen or any of the other speakers, do drop me a comment on this blog or tweet me. Thanks

Melcrum Social Media Conference – Lee Bryant interview

With just four weeks to go to Melcrum’s Social Media Conference, I’m doing a series of interviews with all the speakers and workshop leaders. So far, I’ve interviewed James Bennett, Melcrum’s Head of Content, on the benefits of attending the conference, Euan Semple, our keynote speaker for the event and Pete Stevenson. Creative Director at The Edge, on employee generated videos.

Today, I spoke to Lee Bryant, Co-founder of Headshift, about his workshop on integrating social media into intranet communications.

In this interview, Lee talks about the intranet being a fantastic hub for all social media activity as well as some tips on how to overcome IT and management resistance to opening up the intranet.

We had some great questions coming in from Twitter, which Lee answers during the interview. A big thanks to @Speedball74, @GLATonyStewart, @RobGallo, @socialtechno and @jimmy1712 for sending them in.

On Tuesday, at 11am, I’ll be interviewing Louise McGregor from ING about her presentation on balancing practical secuirty challenges with the drive for a hands-off approach to social media.

If you’ve got any questions for Louise or any of the other speakers, do drop me a comment on this blog or tweet me. Thanks

Melcrum Social Media Conference – Pete Stevenson interview

With just four weeks to go to Melcrum’s Social Media Conference, I’m doing a series of interviews with all the speakers and workshop leaders. Yesterday, I interviewed James Bennett, Melcrum’s Head of Content, on the benefits of attending the conference, and Euan Semple, our keynote speaker for the event.

Today, it was the turn of Pete Stevenson who’s the Creative Director at The Edge Picture Company – a company known for its groundbreaking use of business video.

In this interview, Pete talks about how he’s worked with a client on creating stories through the use of employee generated videos. He provides advice and tips on how to do this and gives us a sneak peek on what you can expect from their intense, hands-on workshop scheduled on the 9th.

Thanks to Twitter, Pete also answers questions received from @GLATonyStewart, @doc1online and @RachAllen.

Tomorrow at 11am, I’ll be interviewing Lee Bryant, Co-founder of Headshift, about his workshop on integrating social media into intranet communications.

If you have any questions, please either comment on this blog or drop me a quick tweet and I’ll make sure to put these to Lee.

Melcrum Social Media Conference – Euan Semple interview

With just four weeks to go to Melcrum’s Social Media Conference, I’m doing a series of interviews with all the speakers and workshop leaders. Earlier on, I interviewed James Bennett, Melcrum’s Head of Content, on the benefits of attending the conference. And, I’ve just interviewed Euan Semple who’s our keynote speaker for the event.

As many of you know, Euan’s been at the forefront of social communication and technology over the past 10 years or so and is seen as a leading comms consultant in helping organisations get the most out of this wired-up world.

In this interview, Euan talks about the comms revolution and opportunities this brings to organisations in terms of employee engagement and advocacy. He also touches on the need to overcome fears in becoming more open online plus the benefits of fully embracing social media to attract the best talent.

Thanks to Twitter, Euan also answers questions received from @StephenBeynon, @mattoneill, @johnpc and @neil_jenkins.

Tomorrow at 3pm, I’ll be interviewing Pete Stevenson, Creative Director at The Edge Picture Company about creating a culture of visual storytelling through the use of corporate video.

If you have any questions, please either comment on this blog or drop me a quick tweet and I’ll make sure to put these to Pete.